We are looking for a highly organized, enthusiastic book lover to join our sales and marketing team. Reporting to the Marketing Manager, the Marketing Coordinator works closely with in-house teams, as well as authors and illustrators, to create and implement plans and activities that will promote the house and its titles.
DUTIES AND RESPONSIBILITIES WILL INCLUDE:
General Marketing
• Work with the team to build seasonal and yearly marketing plans
• Maintain a relationship with SSP authors and illustrators, supporting their marketing efforts
Digital & Social Media
• Plan yearly calendar for Instagram, Facebook, X, TikTok and any other platform as required and work with the team to come up with social media campaigns.
• Create post content for social media by creating graphics on Canva and taking photos, writing captions in the brand voice, and scheduling posts using Loomly.
• Create & boost social media advertisements as necessary.
• Daily monitoring of all social media accounts, including Twitter, Instagram, Facebook and any other digital platform as required.
• Report on social media analytics on a monthly basis.
• Management of NetGalley and Edelweiss accounts and promotions.
Metadata
• Create, maintain, and distribute all metadata of SSP titles on Booksonix including, but not limited to, current covers, interior art and author information.
• Conduct audits on backlist data to ensure consistency across all SSP data.
Advertising and promotional materials
• Assist with planning and booking paid social media, Google Ads, and other online paid promotions.
• Assist with development and production of print and digital promotional material, including catalogues, posters, bookmarks, etc.
Events
• Assist with events and trade shows, such as launch parties, OLA, RFTLOI, and Festival of Trees, Booklist Webinars etc. Fully responsible for creating virtual booths and organizing in-person stands when possible, including scheduling of booth staff (both in-person and virtual) when necessary
• Live coverage of events via social media as needed
• Design event posters and signage as requested
Review Media
• Update review media lists & processes each season for every book
• Send books for review each season, both via email and physical mail
• Maintain all mailing lists, including to reps, in-house sales list, institutional and media
• Find and build relationships with Book Bloggers and reviewers on social platforms like Instagram & TikTok with a focus on earned media coverage.
Awards
• Keep awards records up to date with the most recent information & submission instructions so that when submissions open, books can be sent immediately
• Submit books to eligible awards as submissions open up
• Update awards spreadsheet on which awards were submitted to, eligibility of SSP books, and which books were sent to which prize
• Keep the rest of the marketing team up to date on award submission results, especially wins and nominations, for planning and promotional purposes
Editorial
• Participate in the editorial committee to acquire new books. This includes reviewing manuscripts, participating in editorial meetings, and reviewing covers from a marketing perspective
QUALIFICATIONS:
• University graduate or equivalent combination of education and experience
• Publishing certificate/course work
• Experience with bibliographic metadata
• Experience creating content for social media
• Experience monitoring and analyzing website and social media metrics
• Project management experience
• Familiarity with Microsoft Office programs, particularly Excel, and Adobe software
Experience with any or all of the following would be an asset (and should be indicated in cover letter): Website CMS/content work, Biblioshare, BNC Catalist, Bookmanager, Booksonix, Edelweiss, CoreSource, NetGalley, MailChimp or other digital newsletter platforms, and graphic design experience for web and social media
Second Story Press is pleased to offer a competitive salary and benefits package. We recognize and embrace the value that diversity brings to our publishing program, from the books and authors we publish to our staff and collaborators. Candidates from diverse backgrounds and marginalized communities are strongly encouraged to apply.
Salary Range: $40,000-$43,000
Please email a PDF of your resume and cover letter to jobs@secondstorypress.ca by Friday, May 17th with the subject: Marketing Coordinator. We thank all applicants for their interest, but only those chosen for an interview will be contacted.
